Doused in colorful lighting, Lola (Madeline Brewer) sits in front of a webcam with a knife in hand. She raises the knife to her throat and carefully presses down, releasing fake blood that flows down her front. Lola’s fans go wild, tuning in to more of her shows and sending her tips. Lola, who goes by Alice off-cam, is thrilled — she’s moving up the ranks of the livestreaming site thanks to her hard work crafting unique and exhilarating shows like the fake suicide show. With her newfound success, Alice continues to set up eye-catching shows to move further up the ranks. Another cam girl gets in her way, though. And she looks freakishly similar to Lola/Alice. The film takes a quick turn into psychological horror territory as Alice embarks on a mission to find the doppelganger and get to the bottom of things.